We Will Shine - Final Cut

We Will Shine - Final Film Poster

We Will Shine - Final Magazine Cover

Vivien Yap: Evaluation Q.1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Vivien Yap: Evaluation Q.4) How did you use media technologies in the construction and research, planning and evaluation stages?

Vivien Yap: Evaluation Q.2) How effective is the combination of your main product and ancillary texts?

Vivien Yap: Evaluation Q.3) What have you learnt from your audience feedback?

• Our film certificate is 12, portraying characters coming of age also the protagonist's family problems.

• Choosing the title We Will Shine, was to hint the audience that there is an element of drama and through our promotional package, but also comedy.

Trailer

- The framing of Ruby was not right as the audience is unable to see the protagonist which confused them.

- The transition between the shot of Ruby and Arabella. The shots was not align with each other and we needed to represent the change from the past to the present.


- Changing this shot made a difference as the audience are able to notice the change much quicker.

-Recording the sound of traffic for more continuity, this is for the transition of shots for the smooth soundtrack.

-A smooth soundtrack is essential to determine the mood of our trailer and therefore continuity of the sound will fit all the shots together.

- Shorten clips to make it much more frequent, allocating more time for more shots.
-For example, Cydney’s shot needed to cut the extra dialogue, ‘guys’ as audience receive the point from Cydney’s dialogue.

Poster

- Needed a certificate to display the target/suitable audience for the film. 

- Realising that the certificate was important to promote our film to the audience.

-Positioning of the festival, appears out of place.

- The tagline ‘you will shine’ needs to be taken out as it sounds similar to the title.

- Using ellipses to emphasise the work ‘fade’ and to also represent the drama genre.

- making sure we do not exclude people who participate in our coursework. It was important to include all cast involved in our production as they helped us through our coursework.

Magazine

- Adding texture in the background for more depth to the magazine, linking to our magazine masthead ‘Depth’.

- The main photo is over-exposed and need to changed.

- Change font of masthead to suit the colour scheme of the magazine.

Film Poster and Film Trailer Inspirations

These particular shots within the movie is what we wanted to achieve in our film Trailer and similarly to our film poster.



 

 The film The Kings of Summer inspired us to produce our film in a way to suit the our film title We Will Shine, the warm glows from the sunlight suits the mood of the film.

We used these inspirations into our film trailer where the text about our film is shown to the viewers.

Similarly to The Kings of Summer, our film is about three quirky female characters coming of age. The glow of yellows and the uplifting mood suits the friendship between these characters.

The lights which bounced off the camera lense emphasising the glows in the sun, this was the effect we wanted in our trailer, luckily able to succeed this from the sunny weather we had. 

Certificate changed!

Before the start of the production, we decided the film will be 15, we thought that the film we would create would contain strong language as humor is mainly drawn out from.
However, after producing our Rough Cut we confirmed that our film certificate can be lowered as our film does not use strong languages in the use of humor but does involve teenagers 'coming of age'.

Film Poster Feedback

After recieving the feedback from the class, we realise some parts we could improve on the film poster.

• Moving the film festival to the bottom- professional, tidy, white to stand out from background.
• 'You Will Shine' clashes with the our main title, 'We Will Shine'.
• Elipses to emphasise the word 'Fade'
• We missed out a few casts and therefore we need to make sure it is included.
• Increase the size of the release date- more noticeable for audiences
• Due to editing, the image itself has become grainy- need to decrease filter strength.
• Remembering to also add a certificate of 12A (children accompanied by an adult)

Distribution Company: Arch Pictures

Finding a suitable name for the distribution company was not a problem, but creating the logo was quite challenging.

The first attempt of the logo looked plain as our group discussed, therefore we tried adding texture and bring out the text more.






Using a drop shadow i was able to add more depth to the words.
texture to suit the feeling of the materials of buildings and overall suits the creative theme.

We Will Shine Trailer - Rough Cut

Poster Idea 1 - Hand

Depth Magazine Mock-up

Magazine Cover Photography Ideas

The magazine needed to show a sense of Ruby's character. Therefore as a group, we decided to choose the photos suited for the magazine 'DEPTH'.

Using Studio photography enhances the feeling of a professional photo for a magazine. However, it also help us during editing as the white backdrop is easily erased.

         Positive
         Negative

Use of the camera in relation to the photography theme used in our Comedy Drama Film.

However, the camera is covering too much of her face.

Ruby's posture suited her character within the trailer:  secretive, quiet personality.

However, Ruby is not facing the audience, we can not deliever a strong interaction which we want for the magazine to lead the audience to watch our trailer.

A sense of closeness and the feeling of being drawn in from her facial expression and the use of the close-up.

Her facial expression is too serious and we want to create a link to our film 'We Will Shine', therefore needed an uplifting mood to the magazine cover.

After exploring a few photos taken in the photoshoot, we decided to go for this photo of Ruby hugging a sketchbook.

Sketchbook- creativity, suited for the photography theme within our film
Ruby- Hug gesture symbolises the combination the subject and her personal life formed within the film, her small smile and half her face in the shadows illustrates the combination of the problems and her happy moments clashing.

However, we notice the photo has been a bit overexposed and therefore with the help of the Brightness/Contrast tool on Adobe Photoshop to resolve this issue.

First Schedule Plan

Audience Research: Results from Questionnaire

Questionnaire Results

Age Range- Our target audience was mainly aimed at the ages 16-20 but we gave our questionnaire out to other age ranges to have a wide range of answers from the audiences. This will help us consider other viewers that May like to watch our film.

Comedy Sub-Genre- We gave the audiences a number of choices which they select to fit in with the Comedy genre. As a result, the majority favoured Action to fit in with Comedy. I consider Action to be a very popular genre but as a group we were surprised that drama was not as popular. Therefore we decided to keep Comedy Drama and hopefully at the end of project, will allow more audiences to favour drama and not just action. Action is hard to work with as it relies on editing to create special effects, therefore as a group, drama is a great way to work with as our school environment and is filled with wide range of problematic situations.

Preferred Film Poster- We had three different film posters for the audience to select. Submarine as our independent film with a close up of the protagonist, The Heat with two female characters which subverts the stereotypes towards women, and lastly The Hangover as the mainstream film with three men with a mission they need to solve. Most people chosen The Hangover, a mission the protagonists have to complete but consist of humour along with their actions. Audiences' may want to see more than one protagonist which themselves can relate to themselves and their friends. The Hangover consist of very strong, successful actors which means the audiences are looking for good actors to help carry out the humour which they can find it amusing.

 

Preferred Magazine Cover- Empire and The Entertainment (with more than one person on the cover) as our mainstream magazine cover, Little White Lies as our Independent Film cover. The results favour the Entertainment as the picture consist of well-known actors and displayed as three people on the cover instead of one. This tell us that Comedy is more interesting when it involves more than one person, giving a mixture of responses to a situation depending on the character's personality which ends up as a humourous situation.

 

Preferred Music Genre- Loads of people have a wide range of music taste and therefore we wanted to know their favourite. Most people chose Rock/Metal/Punk. Depending on the storyline we create, we will try and consider music which the audiences' can enjoy along with the trailer. We may not consider Rock/Metal/Punk as our genre is Comedy Drama, but we will make sure our soundtrack suits the trailer to make the audience understand.

Type of Film- The majority chosen mainstream films, the high budget films which are distributed around the area attracts huge number of audiences. If we choose a mainstream film, we need to consider the conventions of a film as most audiences may not be familiar of the conventions if we do an indie film. But overall, our group finalised our results and are going for an Independent film which the trailer itself is much more manageable when it comes to filming.

 

 

Visit Cinema Per Month- From our results, we notice that the majority of people we gave the questionnaire to visits the cinema at least once. The audience may visit the cinema with friends or families to watch a movie newly released, but some may choose to wait till its released on disc or digitally, or not interested in the movie, therefore chosen never. We need to consider the conventions of a Comedy Drama to grab the audiences' attention allowing them to visit the cinema to watch a film. Considering the humour to be strong allowing a wider audience to understand it to attract huge number of audiences.

The majority visited the cinema more than three times to watch Comedy, Drama or both which was surprising as we gathered the results. This resolved our decisions to continue with Comedy Drama genre and hoping to attract these audiences when we finalised our production at the end.
 

Product Research: Film Poster- Little Miss Sunshine

Audience Research: Online Survey

By creating an online survey, we can gather more research from not only at school but from people to give us a wider reach of audiences.

Due to the developement of technology, this online questionnaire becomes more accessible to the audiences who have internet access on their devices.
We are able to distribute this website link to people through social networking sites and are able to receive it on the go.

Click here To Take Our Online Qestionnaire