Tuesday, 19 November 2013

Audience Research: Results from Questionnaire

Questionnaire Results

Age Range- Our target audience was mainly aimed at the ages 16-20 but we gave our questionnaire out to other age ranges to have a wide range of answers from the audiences. This will help us consider other viewers that May like to watch our film.


Comedy Sub-Genre- We gave the audiences a number of choices which they select to fit in with the Comedy genre. As a result, the majority favoured Action to fit in with Comedy. I consider Action to be a very popular genre but as a group we were surprised that drama was not as popular. Therefore we decided to keep Comedy Drama and hopefully at the end of project, will allow more audiences to favour drama and not just action. Action is hard to work with as it relies on editing to create special effects, therefore as a group, drama is a great way to work with as our school environment and is filled with wide range of problematic situations.












Preferred Film Poster- We had three different film posters for the audience to select. Submarine as our independent film with a close up of the protagonist, The Heat with two female characters which subverts the stereotypes towards women, and lastly The Hangover as the mainstream film with three men with a mission they need to solve. Most people chosen The Hangover, a mission the protagonists have to complete but consist of humour along with their actions. Audiences' may want to see more than one protagonist which themselves can relate to themselves and their friends. The Hangover consist of very strong, successful actors which means the audiences are looking for good actors to help carry out the humour which they can find it amusing.











 
Preferred Magazine Cover- Empire and The Entertainment (with more than one person on the cover) as our mainstream magazine cover, Little White Lies as our Independent Film cover. The results favour the Entertainment as the picture consist of well-known actors and displayed as three people on the cover instead of one. This tell us that Comedy is more interesting when it involves more than one person, giving a mixture of responses to a situation depending on the character's personality which ends up as a humourous situation.











 
Preferred Music Genre- Loads of people have a wide range of music taste and therefore we wanted to know their favourite. Most people chose Rock/Metal/Punk. Depending on the storyline we create, we will try and consider music which the audiences' can enjoy along with the trailer. We may not consider Rock/Metal/Punk as our genre is Comedy Drama, but we will make sure our soundtrack suits the trailer to make the audience understand.













Type of Film- The majority chosen mainstream films, the high budget films which are distributed around the area attracts huge number of audiences. If we choose a mainstream film, we need to consider the conventions of a film as most audiences may not be familiar of the conventions if we do an indie film. But overall, our group finalised our results and are going for an Independent film which the trailer itself is much more manageable when it comes to filming.

 











 
Visit Cinema Per Month- From our results, we notice that the majority of people we gave the questionnaire to visits the cinema at least once. The audience may visit the cinema with friends or families to watch a movie newly released, but some may choose to wait till its released on disc or digitally, or not interested in the movie, therefore chosen never. We need to consider the conventions of a Comedy Drama to grab the audiences' attention allowing them to visit the cinema to watch a film. Considering the humour to be strong allowing a wider audience to understand it to attract huge number of audiences.













The majority visited the cinema more than three times to watch Comedy, Drama or both which was surprising as we gathered the results. This resolved our decisions to continue with Comedy Drama genre and hoping to attract these audiences when we finalised our production at the end.
 





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